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Necessary Always on Keeps the basics working: page navigation, security, form submissions and remembering this cookie choice. The site cannot run without them. Functional Powers the extras you interact with: chat widgets, video players, embedded content and holding on to part-finished forms. Analytics Tells us which pages get read and where people give up. Reported in aggregate. Performance Measures how quickly pages load, records errors we would otherwise never hear about, and runs the occasional A/B test. Advertisement Lets advertising pixels build a profile of you across sites so the ads you are shown elsewhere relate to what you looked at here.